Free Website Brief Builder for Plumbing Firms

Why write a brief first

A good brief saves time and money. It makes quotes comparable, because every designer is pricing the same thing. It surfaces the details that make a plumbing website accurate, such as exactly which areas you cover and which registrations you hold. And it forces the useful question early: what do you want the website to do for the business?

The questions below are the ones we ask every plumbing firm. Skip any that do not apply. You can come back and change answers before creating the file.

The brief builder needs JavaScript to create the file. If JavaScript is off, you can still read the questions below and answer them in an email to hello@plumborixa.site or to any designer you choose.

1. The business

Trading name

Where you are based town or area only

Towns and postcodes you cover and any you deliberately avoid

How many people work on the tools?

2. The work you want more of

Main job types in the words customers use, for example boiler servicing, leaking taps, bathroom refits

Jobs you would like fewer of

Do you take emergency call-outs?

Registrations and memberships you hold today Gas Safe registered WaterSafe or an approved contractor scheme Trade association membership Manufacturer accreditation Other, details in the notes

3. How enquiries should arrive

Contact routes you want on the site Phone calls Job request form Email Online booking of a time slot

Who answers enquiries, and when?

4. The current situation

Current website address if you have one

Directories or lead sites you use

What is not working today?

5. Content you can supply

Photos of your own work and team

Real reviews you can point to

6. Budget and timing

Budget range

Ideal launch date

Anything else

Questions designers often forget to ask

Most web designers ask about colours, logos and favourite websites. Those matter less for a plumbing firm than these questions, which the builder covers:

Which jobs do you want fewer of? A site that brings in work you do not want wastes time on the phone.
How does emergency cover really work? Hours, rota and call-out pricing decide what the site can honestly promise.
Which registrations do you hold today? They need numbers and check links, not just logos.
Who answers enquiries, and when? The contact section should match how the business actually responds.
Where do your reviews live? Real reviews should be linked from where they were posted.

If a designer never asks about these, the finished site may look good and still miss what customers need to know.

What happens to your answers

Nothing leaves your device. The builder is a small script that runs in your browser, assembles the text and offers it as a download. There is no tracking on this page and no copy is kept by us. If you close the page without downloading, the answers are gone.

If you want us to quote, attach the file to an email or paste it into the contact form. If you are sending it to another designer, that is completely fine. A good brief helps any designer do better work.

Tips for a useful brief

Be precise about areas. List towns and postcode districts rather than "about 20 miles". If emergency cover is smaller than normal cover, say so.
Only list registrations you hold today. A designer should ask for the numbers so they can link to the public checks.
Describe problems, not solutions. "People ring and ask if we cover Thornbury" is more useful than "we need a map".
Be honest about time. If you can only answer the phone in the evenings, the website should be built around that.

For more on what the finished site should include, see the feature checklist and what a plumber's website needs.