Published UK price ranges
There is no official price for a website, so the most useful guide is what different sources report for the UK market. The figures below come from three guides published or updated in 2026. They do not agree exactly, which is normal: each describes a slightly different mix of providers.
| Type of build | Kwiboo, January 2026 | MoneyMagpie, July 2026 | ProfileTree, updated October 2026 |
|---|---|---|---|
| Template or DIY site | Builder plans from about £9 to £119 a month, before VAT | Not priced | £0 to £500 upfront |
| Small brochure site by a freelancer | £500 to £1,500 for five pages; £1,000 to £3,000 for five to ten | £1,500 to £3,500 for a basic four to six page site | £700 to £4,000 |
| Custom site by an agency | £3,000 to £12,000 (£8,000 to £25,000 at London agencies) | £3,500 to £8,000 for a professionally designed WordPress site with blog functionality and basic SEO | £3,500 to £12,000 |
| Yearly running costs | About £500 to £2,500 for a typical small business site | About £2,000 to £4,000 including hosting, upkeep and amortised build cost | £250 to £800 (freelancer) or £600 to £3,000 (agency) |
Sources: Kwiboo,[1] MoneyMagpie[2] and ProfileTree.[3] Prices are as reported by each publisher on the dates shown and may exclude VAT. MoneyMagpie does not cite a data source for its figures, and none of the three is an official survey, so treat them as a guide to the market rather than a rule.
Where a plumbing website might land
In our view, most plumbing and heating firms need a focused site rather than a large one: a strong home page, a handful of service pages, a coverage list with a few genuine area pages, credentials, reviews, contact and policies. That is comparable to the small brochure and lower custom rows above. Sites move towards the higher end when they need many service and area pages, a lot of original writing, online booking, or careful migration from an existing site.
What moves the price
| Number of pages | The biggest single factor. Each service or area page needs its own writing, design checks and testing. |
|---|---|
| Who writes the content | Writing from interviews and checking every claim takes real time. Supplying finished text lowers cost, or we can write it for you. |
| Photos | Using your own photos costs little. Organising a photo session adds cost but usually improves results. |
| Integrations | Online booking, payment links, job management software or call tracking add set-up and testing time. |
| Existing site | A redesign needs an audit and redirect map so you keep what already ranks. |
| Accessibility and speed targets | Included as standard in our builds. Some cheaper options leave them out, which is worth checking when comparing quotes. |
Running costs to budget for
Whatever you pay upfront, a website has ongoing costs. Kwiboo puts a .co.uk domain at about £10 to £15 a year after any first-year offer and shared hosting at about £7 to £12 a month, with basic maintenance packages from about £25 to £50 a month.[1] ProfileTree reports paid monthly support for a standard business site at roughly £50 to £250 a month.[3]
Our hand-built sites have fewer moving parts than a typical plugin-based install, which keeps maintenance light. You can host the site yourself, or take a care plan that covers hosting, backups, form checks and small edits.
How our quotes work
We do not publish a fixed price list, because two plumbing firms with the same number of pages can need very different amounts of writing, checking and migration work. Instead:
- You send us a short description of the business, or a brief from the brief builder.
- We reply with a written scope listing every page and task, and a fixed price for that scope.
- If you want to change the scope later, we price the change before doing it.
- Payment is split by stage, so you never pay far ahead of the work you have seen.
The quote is free and there is no obligation. If we think a cheaper route would serve you better, such as fixing a few pages on your current site instead of rebuilding it, we will say so.
Comparing quotes fairly
When you compare quotes from different designers, check that you are comparing the same thing. Ask each one:
- How many pages are included, and who writes them?
- Will I own the domain, the content and the website files?
- What are the yearly running costs, and what happens if I stop paying for a plan?
- Is the site tested on real phones and against accessibility standards?
- For a redesign, how will you protect pages that already rank?
A low upfront price can hide high monthly fees or a site you cannot take with you. A high price should come with a clear list of what it buys. Our full cost guide covers these trade-offs in more depth.
Pricing questions
Do you charge VAT?
Any VAT position will be stated clearly on your written quote before you agree to anything.
Can I pay monthly instead of upfront?
We can split payments by stage. We avoid long rental contracts where you never own the site, because they tend to cost more over time and make it hard to leave.
Is the scope really fixed?
Yes, for the work described. If something outside the scope comes up, we tell you and price it before doing it. Nothing is added to the bill without your agreement.
Why not just use a DIY builder?
A DIY builder can be a sensible start for a new firm on a tight budget. The trade-offs are your time, the monthly fees and how much control you have over speed, structure and search set-up. Our cost guide compares the options honestly.
Start with a written scope, not a sales call
Tell us how your jobs come in, where you work and what the site has to do. You get a plain scope back by email.
Sources
- Kwiboo How much does a website cost in the UK? A 2026 breakdown (22 January 2026) commercial publisher checked 29 October 2026
- MoneyMagpie How much should a small business pay for a website in 2026? (4 July 2026) commercial publisher checked 29 October 2026
- ProfileTree UK website design costs (updated 1 October 2026) commercial publisher checked 29 October 2026